Attending real estate school is a great way to get yourself acquainted with what you need to know when you go out into the world as a shiny new REALTOR®. There are many benefits to real estate school. However, some crucial aspects not taught in the classroom could help take you further in your business.
How To Juggle Your Calendar
Your schedule will likely be all over the place. Setting your calendar to suit your client’s needs is part of being a good REALTOR®. Since your clients will come from different walks of life and work schedules, your calendar will have to mimic theirs, not the other way around.
Because of this, you have to learn how to juggle your time effectively. Doing so will mean the difference between a smooth, flowing real estate business and a stressful race to honour your client’s time constraints.
Setting Measurable Goals
Setting attainable goals is well and good for the progression of your business, but you will want to start with goals that you can measure. For example, once you have finished real estate school, a measurable goal would be the number of new clients you secure in your first year. The number you choose and the timeframe you give yourself are highly attainable and measurable at the end of your goal timeline.
Learning How To Utilize Social Media Effectively
Social media is king in today’s digital world. Other traditional marketing tactics and word of mouth are still great for drumming up business. However, using social media effectively helps you reach a wider audience with minimal effort, and this is one aspect of being a REALTOR® that is not taught in real estate school but should be.
Training is a Continuous Process
Once you have completed your initial training and passed all of your exams, you may think that the learning is over and work can begin. That being said, you will always be training and learning new ways to grow and perfect your business as a REALTOR®. The good news is that this continual training is highly beneficial for overall success.
The Follow-up is Key
Reaching out to new clients is a great way to start a conversation, but life can get busy. That means that following up with prospective clients is one aspect of the business you can focus on that will improve your client list. Following-up doesn’t have to be aggressive or done in an over-the-top way, but a simple call or email to see where a potential client is at can go a long way.
The same can be said for clients you have worked within the past. Make a point to follow up with people you have already proven your skills to. Doing so will keep you on their radar if they decide to buy or sell in the future.
Real estate school is, as mentioned above, a vital aspect of becoming the best REALTOR® you can be. That being said, not everything you need to know about the career is taught there. Expanding your learning outside of real estate school can go a long way towards optimal success.